VOTER ENGAGEMENT 2022

"It is time that our elected offices are reflective of the communities they serve and that members of the API community have a seat at the table."

Democracy

BACKGROUND

Both API and youth suffer a lack of representation in the city politics of San Diego. Only three API city council members have been elected in the city's history: Tom Hom (elected 1963), Todd Gloria (elected 2008), and Chris Cate (elected 2014). Youth, on the other hand, face countless roadblocks to achieving legitimate stakeholder status in politics.

PURPOSE

  • REACH and ENGAGE API and youth citizens in University City.

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PROCESS

  • From April to May, OTTA United will run a voter registration campaign in University City, targeting API and youth citizens.

  • From May to June, and September to November, we will run two get-out-the-vote (GOTV) campaigns for the primary and general election, respectively.

  • To contact voters, we will put boots on the ground with a trained team of approximately a dozen youth (age 18-24). This allows us to open new opportunities while building a team that best suits the University City community. 

  • In addition to door-knocking, OTTA United will plan a comprehensive community outreach campaign to complement our door-to-door efforts, including advertisements, community events, and business collaboration.

TARGETS

15,871

Interactions with youth voters

9,384

Interactions with API voters

25,255

Interactions with target voters

29,951

Total visits to households

$4.75

Cost of reaching one target voter